The ESG backlash is in full swing. It will affect capital flows, equity stories, and corporate actions, including equity financing, M&A, spin-offs, and IPO (valuation, timing.)
But if the world tends to think in a white or black way, the reality will unfold in shades of grey:
Firms have a vested interest in sustainability. Most companies across industries have invested substantially to develop sustainable products and services. Selling sustainability without buying sustainability is not a sustainable business model. Thus, firms will continue to make their operations more sustainable by buying other firms’ sustainable solutions while promoting their own;
As part of their risk mitigation strategies, companies will continue to take into consideration climate-change-related physical risk, reputational risk (e.g., labor practices, use of plastics), and employee preferences to operate not only responsibly but also resiliently;
The extent and speed at which the pendulum swings will depend upon the Trump Administration's prioritization (tariffs, immigration, energy, deregulation, geopolitics);
Independently, the EU regulation will continue to impose itself on the world (financial markets, goods and services) through the 'Brussels Effect.’ For example, the EU carbon border adjustment mechanism creates a strong incentive for other countries to adopt carbon pricing;
Asset managers’ preferences will continue to be driven by a broad spectrum of end-customer investment (and consumption) preferences, investment risk management considerations, and local regulation (disclosure, fiduciary duties) in a post-Chevron deference world;
Industrial policies discouraging innovation in environmentally friendly, higher efficiency technologies would create a long-term competitive and geopolitical risk: China is already an established leader across various technologies, including electric vehicles, solar panels, batteries, and nuclear power. In line with its industrial policies, China has recently introduced non-financial disclosure requirements.
In sum, political actions, side effects, counteractions (US state policies, private capital), geopolitics, and the law of unintended consequences will successfully challenge any attempt to paint the world in binary colors.
Notwithstanding, the backlash provides a chance for a healthy reset. In the next phase of the ESG cycle, firms are encouraged to:
Strengthen their stakeholder engagement model and build out their corporate control systems to remain in touch with the preferences of those affecting their long-term performance;
Focus on the most material sustainability drivers and (voluntarily) report accordingly;
Link such drivers to competitive advantages and, where possible, quantify positive financial impacts;
Consider having Chief Sustainability Officers report to Chief Financial Officers;
Incorporate non-financial performance into their equity story to enhance the corporate narrative and prevent non-financial performance from undermining, or contradicting, the equity story.
Strategies, equity stories, and IR approaches (investor targeting) will have to be refined, mindful of segmenting and potentially polarizing shareholder preferences.
Global investors, including, but not limited to, SFDR funds in the EU, pension funds, and insurance companies, will reward those who demonstrate discernment, leadership, and conviction.
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